How to start a streetwear brand
Wondering how you can start your own streetwear brand?
There are many aspects to achieving this aim. Read on for your basic guide to starting your own
successful streetwear brand.
1. Mindset is everything
If you go into a new venture with the wrong mindset, it is bound for everything to come
crumbling down. Stepping into a rapidly growing industry, it is expected to have moments of trial
and error, and instants of pressure. Remember that this is your first time in this new experience,
and not everyone knew what they were doing when they started their brands. After all, you only
attract what you put out.
2. Modify and ensure that your ideas fit needs
One of the most critical steps to creating your brand is to make sure that there is a need, (or at
least a want) for your products to be on the market. Take advantage of missed opportunities by
other brands to satisfy a need in the industry. Question the “why” of your products and make
enhancements from there.
3. Planning, planning, planning
Like most new businesses, having a business plan is crucial. Not only will this allow your brand
to set priorities and have long term milestones, but it will also enable a deeper understanding of
the market. Ultimately, this will keep your brand aligned with your initial goals. In addition to this,
ensure that you have begun identifying and planning your target audience, values, and portrayal
of your brand.
4. Designing and sourcing
The number one tip to keep in mind during the design process, is to not rush your designs. It
can be understandable to want to get them out there as soon as possible. Remember that the
brand’s first collection will have a lasting impression.
As for sourcing, there are many different routes to go about this. It is all about finding what will
work best for you and your brand. Do thorough research, and ask all the questions you need
answered. Most importantly, consider the management of inventory, shipping, cost efficiency
and order sizes.
In this step, you also may want to take a look at your projected price points for your pieces.
Take competitor prices into account, as well as production costs and affordability for you and
Okay, so you’ve got all your ideas together and are ready to take the next step. Typically
speaking, you may already have an idea of what you want your brand to look like, and possible
brand names that have come from the original planning process. Now is the time to set these
ideas into stone. Brainstorm ideas, and don’t be afraid to ask for advice.
It is also time to tackle the development of your website. If this isn’t your strong suit, consider
the idea of hiring a professional. This will play a vital role in your brand’s appearance to
consumers, and ultimately can effect if a consumer will buy from your website.
6. Evolve & Revisit initial goals
Okay, so you have launched your brand, but now what? Take a look at your initial goals and
examine if your brand movements align with them, and develop new goals along the way.
Considering the rapid incline of popularity within the streetwear realm, it is fair to say that
competition will play a big role in the success of your brand. Therefore, keeping up
advancements will be crucial to the brand’s growth.
With the above kept in mind, it is equitable that you have the right tools and basic structure with
you for the beginning of your streetwear brand. Good luck, and stay true to your goals.